Shaken, not Stirred.
That’s how we like to approach every assignment. We can’t follow the same formula for every client. Needs vary, timing shifts, the marketplace evolves. So we remain nimble and agile to create a customized strategy that will work for you and only you. The foundational methods are simply our starting points:
RESEARCH IS A GIVEN, BUT THE PROCESS CAN VARY. We facilitate off-site strategy sessions and dig deep into your business – interviewing key constituents and taking inventory of your current marketing along the way. We check out your competition and develop a keen understanding of the market conditions in your industry. Only then can we really play ball. During the process, we can perform qualitative and quantitative research to test drive ideas against the target. And we like to measure success along the way, adjusting where necessary to make the most impact.
A BRAND WITHOUT A STRATEGY HAS NO CHANCE OF SURVIVAL IN A CLUTTERED MARKETPLACE. So we take the steps necessary to articulate your business’s unique selling proposition. We define your target and carefully craft messaging points that speak directly to it. And we swim upstream – in the opposite direction of your competitors – where you will stand out.
WE’RE NOT TAlkING TO CONSUMERS ANYMORE. We’re building relationships with them. Once the must-haves have been defined, we create a customized plan to deliver your story the right way. This can include:
- Branding, naming & visual identity
- Promotional planning
- Media planning
- Direct Mail
- Website & Application development
- Social Media
- Public Relations
- Company & Product
- and much more…
WE DON’T BELIEVE IN THE CROSS YOUR FINGERS AND SEE WHAT HAPPENS METHOD. Once an idea leaves the nest, we take great care to make sure it thrives out there in the world. So in the planning process, we establish key milestones and methodologies with which we can identify success. We’d like to think that we’ll hit it out of the park every time, but we must account for cases when the market throws a curve, and adjust accordingly. When we plan ahead, we’re ready with a strategy that will get us where we want to go.